Freestyle: Maximize Sport and Life Performance with Four Basic Movements is the first publication by movement expert and coach Carl Paoli and co-author Anthony Sherbondy. The book outlines the basics of human movement in approachable and fundamental ways while simultaneously providing tools for expressing movement in the reader's own unique style.
Victory Belt Publishing Inc
Creative direction, production designSan Francisco, CA2013-2014
Team
Nick D'Amico // DesignCarl Paoli // AuthorAnthony Sherbondy // Author
Over the course of a year, co-designer Nick D'Amico and I worked closely with the authors to develop the New York Time's best selling book from end to end. Working as a unit allowed us to architect the content as it developed with many iterations -- design adapted to the writing and the writing adapted to possibilities of design with influences working in tandem, allowing ideas to flourish. This ultimately resulted in a great working relationship and a cohesive final product, while still knitted to Carl and Anthony's original vision.
Major challenges included the display of movement in print, sequential instruction, overall rhythm and tone, illustrating movement philosophy, organizing content, the general grid and type structures, and creating an atmosphere that accurately blended Carl's deep knowledge base with his energy, lifestyle, and convictions that movement should be freely expressed.
"No matter what sport or movements define the physical aspects of your lifestyle, whether its lifting a barbell, running, traveling the world, or simply getting out of bed pain free, your ability to skillfully move your body can have a dramatic impact on the quality of your life." – Carl Paoli
