Exploring identity through line, shape, and composition, this book collects a graphic design exploration derived from Addepar’s logo. This method of visual research embraces Armin Hofmann's philosophy that strong emotional and formal design is created through a cycle of making and reflecting.
Addepar
Design, productionMountain View, CA2015
Team
Craig Gephart // Creative LeadNick D'Amico // DesignPatricia Gael // EditorDon Adleta // Foreword
The examples in Addepar Form Studies are organized to illustrate our process and to demonstrate the evolving nuances at play in our drawings. We discuss the construction of the project – how we approached the definition of parameters, independent sketching, group critique, and decision making. The end result simultaneously serves as a library of visual concepts for the brand identity and a reference for design process and methods accessible to designers and non-designers alike.
